To show the FL story, and values by proving it with real learner’s and educator’s stories. The idea is to attached to each of the FL values an at least one powerful learner, educator or partner story.
The design concept is to create a very subtle and diligently designed booklet. Visual storytelling, that takes you through the brand values. But also incorporated with brand patterns and colors.
The aim is to achieve easy to read the booklet, with big bold images, in order to bring excitement and trust.