Objective To show the FL story, and values by proving it with real learner’s and educator’s stories. The idea is to attached to each of the FL values a at least one powerful learner, educator or partner story.
The design concept is to create very subtle and diligently designed booklet. Visual story telling, that takes you through the brand values. But also incorporated with the brand patterns and colours.
The aim is to achieve easy to read booklet, with big bold images, in order to bring excitement and trust.