The current branding of T! Magazine is not sophisticated enough. The “T” and “!” are not connected well. T! Magazine is having a new business goal and in order to achieve them, they needed to improve their branding.
C O N C E P T
To design fashionable logo mark, that communicates clearly the “T” and “!”, but also have very subtle and curve connection, with new typography. The aim is to make the brand to look more luxurious.