Fitting our unique personalities in the dynamic world.
Hi, I’m Romina, a UX/UI and visual designer who strives to create frictionless user experiences that help elevate brands.
Since I’ve always been fascinated by: how the brain works, passionate about psychology, and the power of our mindset; combining these with my experience in visual design,
I decided to further develop my skills in Human-centered design,
as a UX designer.
I enjoy evolving products with a creative touch and user-centered focus.
With a work history rooted in brand and marketing, I’ve been helping established businesses in the healthcare, tech, and fashion industry.
I’ve gained diverse experience from helping them improve their digital presence by using user-centered design principles and aligning business goals and creative thinking
I’m passionate about pushing products to the next level through a design process that includes data-backed user research, rapid iteration, and visually stunning user-focused UI.
As a designer, I believe it’s important to design for people’s needs and to encourage them to take action by making them aware of all the possibilities and perspectives.
“I evolve products with a creative touch and user-centered focus.”
She started her career in 2013 in London as an editorial designer. During this time she’s been helping established businesses in the healthcare, tech, and fashion industry, to improve their digital presence by using user-centered design principles and aligning business goals and creative thinking.
“I use ink to think”
Romina begins every project by observing the stakeholders needs, but also analysing, researching, sketching and brainstorming, then translating it into a visual solutions, applying her expertise and best practice knowledge, into mockup design, synced in balance with well written copy/content.
Skills
Technical
Sketching, Typography & Layout, Storyboarding, Branding & Guidelines, Art Direction, Photography Composition, Concept Generation, Wire-framing, Prototyping
Design
Product Design UI, Brand Evolving, Brand Collateral, Large Scale Printing, Retail Design, Online & Offline Campaigns, User Center Design, Campaign Landing Pages
Softwares
Sketch, Marvel, XD, Invision, Adobe Photoshop, Indesign, Illustrator, Muse, Adobe After Effects, Lightroom.
Research
User & Competitive research, Experience and Empathy mapping, Decision-behaviour mapping, Facilitating workshops, Organising workshops, Capturing real-time trends,
Soft Skills
Empathy, Workshop facilitation, Presenting, Storytelling, Communications.
Thinking
Conceptual, Creativity, Usability, Critical & Analytical, Time Management
Let’s work together
If you would like to discuss your design project
call me on +44 (0)7563157720 , email me
or let’s grab a cup of tea somewhere in London.