Vitl Homepage
PRODUCT UI
Vitl’s homepage needed to be updated to reflect their current product offering and communicate their value proposition of ‘Personalised Nutrition’.
TEAM I WORKED WITH:
Project Manager, Marketing lead, Copywriter, Content Creators, Front-end developers, Photographers, External agency
RESPONSIBILITIES
UI and Art Direction
Observing the user research, to ideating, wireframing and prototyping the visual solution and content structure. But also presenting it to the main stakeholders and gathering feedback. Designing final homepage visual solution, Art direction creation and briefing external agency on shooting assets. Reviewing the final outcomes with the team.
Problem
Users couldn’t understand what Vitl is and how it can help them to improve their lives.
The homepage needed to communicate what is the Vitl ecosystem with a focus on personalisation, but also through at-home kits.
The homepage is design to displays all current products, as well as relevant lifestyle components, but also to inform the scientific approach.
The Design
The homepage is designed for user friendly communication, showcasing what Vitl is about. As well as the products you can browse and buy on the platform.
The design was created following the product component library, however I introduced new modules for responsive product display, because the existing modules weren’t flexible enough and couldn’t serve the purpose of use we needed. People can now compare and browse the products at the same time.
UI Design - Romina Nikolova
Art Direction - Romina Nikolova
Product Shooting - Alina Nelson
Content writer - Jessica Simms
Photo retouching - VEO agency
Project Lead - Micha Patel & Josefina Garat
Front End Development - Bogdan Prigorie