Zed Rooms by Simba
BRANDING
Objective
To create SImba sub-branding. People must easily understand the idea behind the Zed Rooms and communicate the “Sleep” in a literal way. But also to show how it will be applied and used on different mediums.
Intro
Simba opened first boutique sleep retreat with womb-shaped beds in collaboration with Cuckooz Shoreditch Apartments
Zed Rooms - welcome pack
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
The Concept
THE SPIRITUAL SLEEP
Inspired by the spiritual/mindfulness patterns and shapes. The blue colours and patterns that will also help you to relax and enjoy your sleep
The wavy lines are representation the “Stages of Human Sleep”
Different patterns to bring different types of dreams.
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Art Director - Karen Millington
Design & Branding - Romina Nikolova
Landing Page Design - Kate Chan
Product Manager - Louisa Wu
Marketing Executive - Maria Temneanu