Brand Collateral
BRAND TRANSLATION - PRINT & DIGITAL
Project Objective
Translating the new identity from print to digital and testing if the new patterns and guidelines are applicable and flexible enough.
My role
Exploring and testing the graphic device through all mediums. From business stationery and case-study booklets to digital. Finding what is the best way the graphic device can be used in a simple and minimalistic way, but also bringing playfulness and the brand voice to life.
NEW BRAND IDENTITY
Graphic Device
Finding what is the best way the graphic device can be used in a simple and minimalistic way, but also bringing playfulness and the brand voice to life.
Pages Layout
Annual Case-study brochure re-design. The design is consistent and playful, with implemented new Grosvenor visual style.
Email Templates
Minimalistic and flexible layout created with modules taken from the graphic device.
