Intu Affiliate Summer Campaign
My role
Storyboarding, brainstorming and presenting the concept ideas, to production and execution.
Overview
Intu Digital Affiliate Campaigns run every few months, based on their campaign calendar. The aim is to drive traffic and sales to their online store.
The Concept
Everyone can wear whatever they want, fashion is for everyone and for all body types. Stand out, and show your own glow ... on the beach ... or anywhere this summer.
The aim is to show that fashion is for everyone.
The calligraphy handwritten message is a creative representation of freedom. Everything for Everyone. Express yourself in your own way.
