Simba Sleep - Campaigns
SOCIAL - DIGITAL STORYTELLING
Objective
To come up with new concepts of how to present the offer better. Having in mind the results from previous sale’s ads and applying the knowledge of what works and what doesn’t.
Intro
Simba Sleep is running every month offers and discounts on selected bundles.
My Role
To design varieties of concepts every month, in collaboration with copy writers, design team and marketing team. Presenting the storyboards, tweaking and adjusting based on the brief requirements, but also executing the concepts for all channels.
Always on Offer - Testing Concepts
Scientific vs lifestyle vs literal product storytelling. The concept that increases the sales the most was the literal product showcase.
All banners were created and adapted for different social channels
